MOQ (Minimum Order Quantity)
The smallest number of units a supplier will sell in a single order.
Why It Matters
MOQ affects your cash flow, test-order strategy, and supplier shortlist. A strong supplier can still be a bad fit if the MOQ is far above your launch plan.
Practical Example
If a supplier requires 2,000 units for a new product, you may need to compare alternative factories, negotiate a trial order, or change your launch budget.